The Daily Chela

The Daily Chela

Chicano Culture Remains Bold, Beautiful, and Defiant

Love it or hate it, Chicano culture is one of the most dynamic cultures ever organically created.

Brandon Loran Maxwell's avatar
Brandon Loran Maxwell
Dec 19, 2025
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In 2021, 7-Eleven launched a new ad campaign showcasing Chicanas on lowrider bikes, cruising through the parking lot of a convenient store with Big Gulps.

The ad, directed by Harmony Korine, quickly went viral and preceded a spate of ads targeting Mexican Americans by eve…

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