Thank you for this. One of the great challenges is in regard to how do we cultivate our young Chicano / Latino audiences. They ARE the moviegoers. They ARE the ones who show up on opening weekend. But how do we engage them in such a way that they are as excited about a Chicano / Latino film as they are excited about the next 'John Wick' movie or the next genre horror film? So that they don't just wait for a film to stream if they even watch it at all? Theatrical distribution is in upheaval right now but figuring out how to reach the younger audience is a big factor in a Chicano / Latino film's success.
Thank you for this. One of the great challenges is in regard to how do we cultivate our young Chicano / Latino audiences. They ARE the moviegoers. They ARE the ones who show up on opening weekend. But how do we engage them in such a way that they are as excited about a Chicano / Latino film as they are excited about the next 'John Wick' movie or the next genre horror film? So that they don't just wait for a film to stream if they even watch it at all? Theatrical distribution is in upheaval right now but figuring out how to reach the younger audience is a big factor in a Chicano / Latino film's success.
Great thoughts! Completely agree.