Opinion: Mexican Americans Are The New Swing Voter

Campaigns are about persuasion and trust. You have to engage with people as they are and address their needs

There’s a lot of analyses in circulation with regard to Mexican American voters. Everyone is trying to figure out why Chicanos would vote for someone who called some Mexicans “rapists” and “murderers.”

As usual, observers have stepped forward with spin articles to offer their opinions on the Latino vote. Unfortunately, many of those pieces have revealed …