The Daily Chela

The Daily Chela

Tribal And Pendleton Collaborate To Celebrate Chicano Culture

The partnership also highlights the broader cultural impact of Pendleton’s designs.

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The Daily Chela
Sep 16, 2025
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In a partnership that bridges decades of cultural influence and craftsmanship, Pendleton has teamed up with Bobby Ruiz, founder of Tribal Streetwear and a prominent figure in Southern California’s Chicano and lowrider communities.

The collaboration, which has been described as “decades in the making,” merges Pendleton’s iconic woolen designs with Ruiz’s…

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