Tribal And Pendleton Collaborate To Celebrate Chicano Culture
The partnership also highlights the broader cultural impact of Pendleton’s designs.
In a partnership that bridges decades of cultural influence and craftsmanship, Pendleton has teamed up with Bobby Ruiz, founder of Tribal Streetwear and a prominent figure in Southern California’s Chicano and lowrider communities.
The collaboration, which has been described as “decades in the making,” merges Pendleton’s iconic woolen designs with Ruiz’s deep-rooted connection to street culture, creating a collection that honors both heritage and modern style.
Bobby Ruiz, known for his work in fashion, photography, and community curation, has long been a fan of Pendleton’s board shirts, which have become a staple in Chicano communities.
A Collection Rooted In Tradition
The Bobby Ruiz x Pendleton collection features a range of items, including reimagined board shirts, graphic tees, and a custom-designed blanket. Each piece is crafted with Pendleton’s signature attention to detail, using 100% virgin wool woven in the company’s Northwest mills. The designs incorporate bold plaids, vintage-inspired color palettes, and elements that pay homage to the lowrider and skateboarding cultures that shaped Ruiz’s upbringing.
Pendleton’s board shirts have long been a fixture in Southern California’s Chicano culture, often styled with precision and intention. This collaboration honors that tradition, creating garments that feel at home at car shows, family gatherings, and everyday moments. The collection is not just about fashion—it’s about preserving and celebrating a legacy.
The partnership also highlights the broader cultural impact of Pendleton’s designs, which have been embraced by diverse communities across the United States. By collaborating with Ruiz, Pendleton continues to build on its reputation as a brand that values authenticity and craftsmanship.
Legacy Woven Into Every Stitch
The Bobby Ruiz x Pendleton collection is more than a meeting of two creative forces—it’s a reflection of shared values and a celebration of the communities that have cherished Pendleton for generations.
The collection is now available, offering a unique blend of heritage and modern design that speaks to the power of cultural storytelling through fashion.
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